The Evolution of
Digital Strategy
You may be looking for MikeDeMuth.com. You found the right place. GSG is the next chapter—moving from traditional web development to AI-driven visibility.
A Note from Mike DeMuth
For 20 years, I operated as MikeDeMuth.com. I built hundreds of WordPress sites, managed SEO campaigns, and helped businesses across 40 states grow.
But in mid 2025, I realized the old playbook was dead. Building a standard brochure website isn't enough when customers are asking AI for answers instead of browsing Google.
I founded Generative Strategy Group to solve this specific problem. We aren't just "making websites" anymore. We are building Next.js architectures and Generative Engine Optimization (GEO) strategies that ensure your business is visible to the AI agents of tomorrow. Same Mike, new engine.
Why We Pivoted
The web has changed. Your stack needs to change too.
Beyond WordPress
We moved away from bloated legacy platforms. We now build exclusively on Next.js—delivering unmatchable speed, security, and performance that Google (and users) crave.
AI Visibility (GEO)
SEO is evolving into GEO. We structure your data so AI engines (ChatGPT, Perplexity, Gemini) can read, understand, and recommend your business as a trusted answer.
Strategic Growth
It's not just code; it's strategy. We combine 20 years of business consulting with bleeding-edge tech to create digital assets that actually drive revenue.
Our Journey
The Beginning
Mike DeMuth founded the agency in the early days of search engine optimization. This was the era when "getting noticed online" was a novel concept. We learned SEO by doing it—testing theories and studying algorithm patterns before there were playbooks.
A Decade of Mastery
Through Google's Panda and Penguin updates, we stayed focused on one principle: build real value, and the rankings will follow. We built a nationwide client base, serving industries from manufacturing to professional services.
The AI Disruption
ChatGPT launched. Search changed forever. We recognized that people were starting to ask AI for recommendations instead of just Googling. We began two years of intensive R&D into how LLMs cite sources.
GSG is Born
We rebranded from MikeDeMuth.com to Generative Strategy Group. This reflects our new capabilities: full-stack Next.js development and Generative Engine Optimization.
Core Beliefs
Relationships Over Transactions
We have clients we've worked with for 15+ years. We'd rather underpromise and overdeliver than chase the next shiny client.
Substance Over Hype
AI is hyped. We focus on the boring work that actually moves the needle: schema, citations, and clean code.
Adapt or Die
In 2005, we learned SEO. In 2025, we're mastering GEO. The tactics change, but the mission is the same: stay visible.
Ready to upgrade your strategy?
The transition from traditional SEO to AI Visibility is happening now. Don't get left behind.