The Language of
AI Optimization
The definitive glossary for the Generative Web. Master these terms to understand how your brand is perceived by machines.
The strategic process of optimizing digital content and structured data so that AI systems (ChatGPT, Claude, Gemini) cite your brand as the authoritative source of truth.
The Goal
To move beyond "ranking" in a list of links, and instead become the direct answer generated by the AI model.
The Method
Utilizing Knowledge Graphs, Vector Embeddings, and Entity Authority to align with LLM training patterns.
A network of real-world entities—objects, events, situations, or concepts—and the relationship between them. This is how machines "understand" that Mike DeMuth is the Founder of Generative Strategy Group.
Why it matters: Without a clear Knowledge Graph entry, you are invisible to the factual side of AI.
A phenomenon where a large language model (LLM) perceives patterns that are nonexistent or imperceptible to human observers, creating output that is nonsensical or altogether false.
The Danger: If you don't control your data, the AI will guess. It might invent low prices or false services for your brand.
Traditional SEO vs. AI Optimization
Traditional SEO
- •Optimizes for Blue Links
- •Target: Humans clicking headlines
- •Metric: Clicks / Traffic
AI Optimization (GEO)
- ✓Optimizes for Direct Answers
- ✓Target: Machines citing facts
- ✓Metric: Citations / Brand Visibility
Don't Let AI Define You By Accident.
Take control of your entity data. We can structure your brand so AI systems cite you with accuracy and authority.