Barefoot One: From WordPress to the Modern Web

The starting point

Barefoot One serves owner-operators and fleets across the country. Its website ran on an older WordPress setup that felt dated and was slow to load, which is a real problem when most visitors are truckers checking rates from a phone. It was time to move into the modern era: an ultra-fast site with a cleaner experience that makes it easy to get a quote.

What we built

• A custom Next.js website designed around how owner-operators and fleets actually shop for coverage, with a clear path to a quote on every page.
• Fast loading on phones, served from a global network.
• Structured data that tells search engines and AI assistants exactly what the brokerage does and who it serves.
• Managed hosting, so updates, security and changes are handled.
• A 24/7/365 AI voice assistant that answers every call, gathers the caller’s details and hands the lead to the sales team.

The result

A modern, fast website that reflects a national brokerage, and a phone line that is answered every hour of every day of the year, with every lead passed straight to sales.